When Mother’s Day comes along, celebration dinner and gifts normally appear on one’s mind. And during such an occasion, consumer goods companies would take it as an advantage to increase their sales.
One example is to come up with a set of special edition products in-conjunction with Mother’s Day…
All “dressed” in red, simply signifying the theme “love” for those celebrating – the mothers.
Here’s a closer look…
They have a special edition for Ajax Fabuloso, for cleaning the floor.
Axion, for washing the dishes.
Glo, for washing the dishes as well.
And last but not least – Softlan, fabric conditioner for washing clothes.
Now, would you buy all these as gifts for your mom? Definitely not – it’s like saying “Hey mom, Happy Mother’s Day. These are for you, so do more housework!”
Her possible reaction…
The verdict – Mother’s Day Special Edition FAIL!