Every time I come across the billboard advertisements of our very own MasterChef Malaysia, I just get all confused – coz I don’t get it.
To me, they… suck. Have a look…
Translation: Girl, Wife and Bone.
Are they stereotyping that only female cooks or what? But the “bone” is definitely the odd one out. Sounds kinky though.
Translation: Help! My girlfriend is a ghost cook.
This damn huge billboard is even worse – a ghost cook? I mean, are they out of relevant descriptive words?
Translation: Bowl novelist.
Yeah, I know they are metaphors, but seriously… what?! Are those tag-lines actually represent anything meaningful to the whole (supposedly to be grand) competition?
You know what, if I’m the one who comes out with the MasterChef Malaysia advert tag-lines, it’d be this…
Translation: Dunno how to cook ah?
Oh wait, it sucks also? Never mind… Malaysia Boleh mah!